Brand Strategy & Management

Build brands that create lasting customer loyalty

Intermediate Online 5 weeks 25 CPD Hours

Build and manage powerful brands that drive customer loyalty and business value, covering brand strategy, identity, architecture, storytelling, and crisis communications.

Learning Outcomes

Develop comprehensive brand strategies with clear positioning
Build cohesive brand identities across visual and verbal elements
Create content strategies that support brand storytelling
Measure brand equity and manage brand reputation during crises

Course Modules

Developing brand vision, mission, values, and strategic positioning.

Visual identity, verbal identity, and competitive positioning.

Managing brand portfolios, sub-brands, and endorsed brand models.

Brand narrative development, content planning, and storytelling techniques.

Measuring brand health, equity models, and brand valuation.

Managing brand crises, reputation management, and recovery strategies.

Assessments

Project

Brand Strategy Blueprint

Create a comprehensive brand strategy for a new or existing brand.

50%

Assignment

Brand Audit & Positioning

Conduct a brand audit and develop a competitive positioning statement.

30%

Quiz

Brand Management Assessment

Assessment on brand strategy, equity, and crisis communications.

20%