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MK-602

Customer Experience Management

Deliver exceptional experiences at every touchpoint

Intermediate Online 5 weeks 25 CPD Hours

Design and manage exceptional customer experiences across all touchpoints, covering journey mapping, VoC programmes, service design, CX metrics, and omnichannel strategy.

Learning Outcomes

  • Map customer journeys and identify critical moments of truth
  • Design and implement Voice of Customer programmes
  • Measure CX using NPS, CSAT, CES, and other metrics
  • Create seamless omnichannel customer experiences
  • Build a customer-centric organisational culture

Course Modules

Mapping end-to-end customer journeys and identifying moments of truth.

Designing VoC programmes, surveys, and customer feedback systems.

Service blueprinting, design thinking, and human-centred design for CX.

Implementing and interpreting customer experience metrics.

Creating seamless experiences across digital and physical channels.

Embedding customer-centricity into organisational culture and processes.

Assessments

Project
Customer Journey Redesign

Map and redesign a customer journey with measurable improvements.

50%
Assignment
VoC Programme Design

Design a Voice of Customer programme for an organisation.

30%
Quiz
Customer Experience Quiz

Assessment on CX metrics, service design, and omnichannel strategy.

20%