Digital Marketing for Business Leaders

Master digital channels to drive business growth

Intermediate Online 5 weeks 25 CPD Hours

Develop comprehensive digital marketing strategies to drive business growth, covering SEO, content marketing, social media, email automation, PPC, and analytics.

Learning Outcomes

Develop integrated digital marketing strategies for business growth
Implement SEO, content marketing, and social media campaigns
Design email marketing programmes with automation and segmentation
Measure marketing effectiveness and ROI using analytics tools

Course Modules

Developing an integrated digital marketing strategy and framework.

Search engine optimisation, content strategy, and organic growth.

Platform strategy, content creation, community management, and paid social.

Email campaign design, segmentation, automation workflows, and A/B testing.

Google Ads, display advertising, retargeting, and budget optimisation.

Web analytics, attribution models, and measuring marketing ROI.

Assessments

Project

Digital Marketing Campaign Plan

Develop a multi-channel digital marketing campaign strategy.

50%

Assignment

SEO & Content Audit

Conduct an SEO audit and develop a content marketing plan.

30%

Quiz

Digital Marketing Knowledge Check

Assessment on digital channels, analytics, and ROI measurement.

20%