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HR-103

Talent Acquisition & Employer Branding

Attract top talent through compelling employer brands

Intermediate Online 5 weeks 25 CPD Hours

Master modern recruitment techniques and build a compelling employer brand that attracts and retains top talent in competitive markets.

Learning Outcomes

  • Design modern recruitment strategies leveraging technology and social media
  • Build a compelling employer brand that attracts top talent
  • Create structured assessment centres to evaluate candidates objectively
  • Implement inclusive recruitment practices that promote workforce diversity

Course Modules

Leveraging technology, AI, and automation in talent acquisition.

Creating and communicating a compelling employer value proposition.

Using LinkedIn, social platforms, and content marketing for talent attraction.

Designing competency-based assessments and structured evaluation processes.

Optimising the candidate journey from application to offer acceptance.

Building inclusive recruitment practices and diverse talent pipelines.

Assessments

Project
Employer Brand Strategy

Create a complete employer branding strategy for a target organisation.

50%
Assignment
Recruitment Campaign Design

Design a multi-channel recruitment campaign for a senior role.

30%
Quiz
Talent Acquisition Best Practices Quiz

Assessment on modern recruitment methods and diversity practices.

20%