New cohort starting April 2026 — Explore Leadership Programs
Brand Identity

Brand Guidelines

Resources and standards for representing the Adeptus Leadership Center brand

Logo

Our Logo

The ALC logo is available in horizontal (full) and icon-only formats.

ALC Full Logo

Full Logo (Horizontal)

Primary logo for headers, documents, and marketing materials.

Download SVG
ALC Icon Logo

Icon Logo

For favicons, social avatars, and compact spaces.

Download SVG
ALC Logo on Dark

Logo on Dark Background

White version for use on dark backgrounds.

Colors

Color Palette

Our brand colors reflect trust, growth, and professionalism.

Green Primary #7DC243 Primary action, growth, success
Green Dark #5FA832 Hover states, emphasis
Blue Primary #00AEEF Links, highlights, secondary actions
Blue Dark #003B71 Headers, premium elements
Dark #1A1A2E Primary text, dark backgrounds
Gray #666666 Secondary text, subtle elements
Gray Light #F5F7FA Backgrounds, sections
Gold Accent #D4A843 Premium, senior executive level
Typography

Fonts & Type Scale

We use a combination of serif and sans-serif typefaces for clarity and distinction.

Merriweather

Used for headings, hero titles, and section headers.

Heading 1 - 900

Heading 2 - 700

Heading 3 - 400

Light weight body - 300

Inter

Used for body text, navigation, buttons, and UI elements.

ExtraBold 800

SemiBold 600

Regular 400 - Body text and paragraphs

Light 300 - Captions and meta text

Guidelines

Usage Dos and Don'ts

Do

  • Use the full-color logo on white or light backgrounds
  • Maintain clear space around the logo equal to the height of the icon
  • Use brand colors consistently across all materials
  • Use Merriweather for headlines and Inter for body text
  • Reference the official color hex codes provided above

Don't

  • Stretch, distort, or rotate the logo
  • Place the logo on busy or low-contrast backgrounds
  • Modify the logo colors or add effects (shadows, outlines)
  • Use the logo smaller than 120px wide (digital) or 25mm (print)
  • Combine the logo with other brand marks without approval
Downloads

Brand Assets

Download official logo files and brand resources.

Full Logo (SVG)

Vector format, ideal for print and web

Download

Icon Logo (SVG)

Icon-only vector for compact use

Download

Color Palette

All brand colors with hex codes above

See palette section above

Typography

Google Fonts: Inter + Merriweather

Google Fonts